Because

Yes, that is a sock that looks a bit like a slice of watermelon.  No, I don't know why I felt the need to buy the supplies and cast it on immediately. I saw the finished pair over at Knitter's Brewing Company , giggled and then couldn't let go of the idea of making a pair.  The yarn colors are bright Summery perfection and the pattern is working up surprisingly fast.  So while it's not a project I would normally pick, I am absolutely delighted I found it!